Poetry Tiles
The challenge: bring awareness to a new line of Jibbitz built around the famed fridge magnets of the same name.
Case study
Multiple billboards are put up for OOH work prominently displaying the tiles, each time tying back to the idea that everyone deserves to express themselves.
Each and every ad has a deeply unique sentence that appeals to a younger audience.
NYT Ad
NYT Ad - interactive tiles
Jackbox Party Pack x crocs collab
Jackbox Games is famous for creating highly engaging, hilarious phone party games. I noticed there was a striking similarity in a particular game they've made, Job Job, to the inherent fun of trying to construct ideas with predetermined words a la poetry tiles.
We're gonna reskin the game and put an experience in New York's Bryant Park where each round's 1st place winner gets a pair of Crocs and a set of poetry tiles.
Of course, we can't use the interview branding. We need a revamp. Introducing Croc Croc:
Logo
New Mascot, modeled after the original Crocs logo--now officially named Dylus
New Waiting Room - with "Waiting For" label, showing the usernames of people yet to enter
Gameplay Screen - where answers are put head to head and people vote
Bryant Park Mockup - with a booth shaped like a Croc where people can sign up to play, redeem their prizes for first, and even buy a pair for themselves if they so choose.
And finally, we stream the event on Jackbox's official Twitch page, which will have announcers commentating the action and will allow the wider public to get in on the fun, even if they aren't actually playing.